The Startup Pyramid
a spectrum that provides a useful guide to finding ever-increasing PMF:
- Step 1: Get one company to love your product
- Step 2: Get one company to pay (a meaningful amount of money) for your product
- Step 3 : Get more than one company to love and pay for your product
- Step 4: Start noticing a shift from push to pull, and organic growth
- Step 5: Keep grow
Lenny Rachitsky • A guide for finding product-market fit in B2B
