The Startup Checklist: 25 Steps to a Scalable, High-Growth Business

You can submit your site's URL manually,* but you may find it easier to make use of one of the multisearch engine submission sites, such as selfpromotion.com. This platform gives you the opportunity to create the exact descriptions, keywords, and metadata by which you would like your site to be searchable.

A product or service can be cool, or innovative, or beautiful, or even useful, but it only becomes a viable business if the aggregate economics of the value being created are significantly more than the aggregate economics of the costs of operating the business.

The normal lean planning process is what Tim Berry calls the PRRR cycle—“plan, run, review, and revise.”

the number one differentiator between an aspirant and a real founder is that the former is in love with his product, but the latter is in love with her business model.

Among the leading online competitive analysis tools are kompyte.com, similarweb.com, SEMrush.com, and the free Alerts service from Google.

One of the best “agreements to agree” for cofounders that I've seen is the Founder Accord from McCormick & O'Brien, which is included, with their permission, in Appendix F. It is intended to provide entrepreneurs with the comfort they need to take risks, while sparing them the effort and expense required to complete a customary corporate format

The lean plan is about what is supposed to happen, when it is supposed to happen, who does what, how much it costs, and how much money it generates.

Number of potential purchasers × Percentage of capturable market share × Absolute dollar amount of each sale × Percentage margin of net profit = Total potential profit

You need to know your market extremely well to run your business. What you do not have to do, however, is to include everything you know about it in your lean business plan.