The Social Media Trap - David Perell

In real life, you can walk around living life and be visible to other people. But you can’t just walk around and be visible on the internet—for anyone to see you, you have to act. You have to communicate in order to maintain an internet presence. And, because the internet’s central platforms are built around personal profiles, it can seem—first at

... See more

If you try to make your online presence more lore-worthy in order to be legible to these platforms, you could end up falling asleep at thewheel of the algorithm. You might even wake up one morning to find that the fancamyou liked to imagine watching you has suddenly become real.