⚡ The Sneaker Game

New brands need ways to bootstrap early demand and build loyalty without spending all of their money on Facebook and Google ads. A new DTC sneaker brand might bundle NFTs with online sneaker purchases that are more rare the earlier you are, or even show off your customer number. The Allbirds #1 NFT would be a weird, cool status signifier among cert... See more

-I expect on-demand delivery models to offer more gifting experiences in the app—for example, adding gift messages for the recipient and allowing the recipient to select the gift themselves within a gift allowance (similar to the fun gift selection experience that startup Goody offers today).

This is an era of Shopping as Entertainment—shopping not out of need, but to scratch an itch, to feel like you did something, to kill time. In the case of Temu, the marketplace’s homepage is a “chaotic display of products, resembling a general discovery feed with a search bar at the very top,” writes Terry Nguyen. The chaos comes from the various t... See more

Nike on Friday opened its latest store concept, Nike Style, in Seoul, South Korea. The athletics giant in a blog post described the store as a “remixed expression of sports retail culture that blurs the line between physical and digital.”

Nike Style has tech baked into it. QR codes throughout the store allow shoppers to open augmented reality experi... See more