There’s another huge upshot of developing simple, doable solutions: your customers get quick and early wins. If they get quick wins, they’re more likely to stick with your business as it grows because they’ve had a positive experience.

Bootstrapped businesses have a huge advantage of being customer-focused out of necessity, but at the same time their growth comes from what they pull in—and a growing business is a hungry business. So much of the early stage resources are put into the day-to-day hustle that there’s rarely any left over for strategic investments in the people,

Stage 3 Summary

that's what your job is to do now – test, fail, and iterate, while keeping your offers down to as few variables as possible.

we entrepreneurs are capable of solving all sorts of problems. Yet many of the problems aren’t real problems - they're things we made up. As Thomas Jefferson said, "How much pain they have cost us, the evils which have never happened."

Start noticing what things make you come alive.

Stage 0 Summary

What we often forget is that even though the grass may be greener on the other side, it still needs mowing.

What small things could you bring to people’s worlds that would solve their pervasive frustration in small ways?