Slow Media are timeless : Slow Media are long-lived and appear fresh even after years or decades. They do not lose their quality over time but at best get some patina that can even enhance their value.

Like “Slow Food”, Slow Media are not about fast consumption but about choosing the ingredients mindfully and preparing them in a concentrated manner. Slow Media are welcoming and hospitable. They like to share.

Hence ‘Slow’ means to be mindful and approachable and to be able to regard and to question one’s own position from a different angle.

Slow Media cannot be consumed casually, but provoke the full concentration of their users.

Exploitation and low-wage sectors as well as the unconditional commercialization of user data will not result in sustainable media.

Slow Media ask for confidence and take their time to be credible . Behind Slow Media are real people. And you can feel that.

Slow Media respect their users . Slow Media approach their users in a self-conscious and amicable way and have a good idea about the complexity or irony their users can handle. Slow Media neither look down on their users nor approach them in a submissive way.

Slow Media are not a contradiction to the speed and simultaneousness of Twitter, Blogs or Social Networks but are an attitude and a way of making use of them.

Slow Media do not necessarily represent new developments on the market. More important is the continuous improvement of reliable user interfaces that are robust, accessible and perfectly tailored to the media usage habits of the people.