⌒˚₊✶ THE SEMIOTICS OF “IT ME" ✶₊˚⌒ | Natalie Podaima

I think I have a crush on The Internet itself.

A posted declaration such as “I couldn’t live without my caffeine and my Converse All-Stars,” is seldom as offhand as it appears. Indeed, when it comes to the performance art known as social networking, it can sometimes feel as if there’s nothing but marketing going on—people playing publicist, working for themselves.

User-generated versions of an Internet meme may serve as a way to have it all: on the one hand, users who upload a self-made video or a Photoshopped image signify that they are digitally literate, unique, and creative; on the other hand, the text that they upload often relates to a common, widely shared memetic video, image, or formula.