The Self Delusion: The New Neuroscience of How We Invent--And Reinvent--Our Identities a book by Gregory Berns

I count myself among a growing number of scientists who believe that the construction of self identity is not much better than the Lo-fi representations of other people we hold in our heads.

This book reveals how our brains construct narratives for our lives, and how this process constructs our self-identity

Who you think you are--your notion of "self"-- is a mere cartoon, just as your notions of other people are cartoon versions of them, but critically these cartoons form the touchpoints of narrative that bind together our mental models of the world and our place in it.

Our sense of who we are depends, in significant part, on our memories. And yet they’re not to be trusted. ‘What is selected as a personal memory,’ writes Professor of psychology and neuroscience Giuliana Mazzoni, ‘needs to fit the current idea that we have of ourselves.’