The Self Delusion: The New Neuroscience of How We Invent--And Reinvent--Our Identities a book by Gregory Berns

This book reveals how our brains construct narratives for our lives, and how this process constructs our self-identity

I count myself among a growing number of scientists who believe that the construction of self identity is not much better than the Lo-fi representations of other people we hold in our heads.

Who you think you are--your notion of "self"-- is a mere cartoon, just as your notions of other people are cartoon versions of them, but critically these cartoons form the touchpoints of narrative that bind together our mental models of the world and our place in it.