The Seismic Spiritual Shifts Shaping Digital Campfires — The Digital Campfire Download

Most have relied on platforms and algorithms rather than tapping into exciting cultural myth markets. In many ways, brands have lost the magic of being brands: the advantage they generate when they create outsized meaning for people.

In other words, when they say they are not lookingfor a faith community, millennials might mean they are not interested in belonging to an institution withreligious creed as the threshold. However, they are decidedly looking for spirituality and community incombination, and feel they can’t lead a meaningful life without it.The lack of deep communit... See more

As more and more of us sit with the question of what sits beyond intelligence as our true human premium, it seems that we’re doubling down on that ineffable quality that, as of yet, lies beyond the grasp of the machine: intuition.

It’s an entrance into a new era — a noetic era — coined and elaborated upon by Concept Bureau’s Zach Lamb, a brand stra... See more

“Great brands are based on stories that tap into deep belief systems. And to stand out today, brands need to think of themselves as stories that tap into belief systems, because belief systems can draw like-minded people together and spark transformation certainly more than any specific product or feature.”

– Sara Wilson, audience-first brand, conte... See more