The Secret of Selling Anything: A road map to success for the salesman… who is not aggressive, who is not a “smooth talker,” and who is not an extrovert

the rising cost of living;

Second, you’re expressing an interest in his business – a genuine interest.

easy. To establish this rule, let’s analyze the typical prospect you meet in your selling day. What do we know about him? We know that he’s seeking the best possible life for himself. His resources are limited, however; he has only so much time and energy and money. So he must allocate those resources on some basis that will bring him as much as po

The key element in the solution was my simple question, “What’s the biggest sales problem facing you right now ?” Everything flowed irresistibly from that.

The first step in trying to get along with other people is to realize that each is doing what he wants to do. Examine his actions, uncover the motives for his acts, find

For example, suppose you sell a bookkeeping service to businessmen. You can open the conversation with “Mr. Jones, I’m anxious to find out if our bookkeeping service could be profitable to you. It has saved a lot of time and out-of-pocket expense for other businessmen. But I don’t know anything about your business – so I don’t know how it might hel

Step number one of

The extent of your own profit depends upon your ability to satisfy the needs and desires of others.

It’s your life; what are you going to do with it? Your future is truly in your hands. There is no one else to whom you can assign the responsibility. You will succeed or fail in accordance with how well you practice the secret of success.

ever buys a product.