The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior

The Business of Choice: Marketing to Consumers' Instincts

Matthew Willcox

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Outside In: The Power of Putting Customers at the Center of Your Business

Kerry Bodine

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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

Jan Chipchase • 1 highlight

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What Your Customer Wants and Can’t Tell You

Melina Palmer

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Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them

Michael Hinshaw

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