The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior

The Brain Audit: Why Customers Buy (And Why They Don't)

Sean D'Souza

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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Clotaire Rapaille

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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

Jan Chipchase • 1 highlight

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland • 2 highlights

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Decoding the New Consumer Mind

Kit Yarrow

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