The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life
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The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life
that might go against the grain, that could lead to doubt among people who always think they’re right, but seldom are.
“We can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light.”
Thought leaders need to be brave because they serve up insights and opinions that aren’t always popular (but are almost always true),
You Don’t Need to Be Big to Be Great: A Car Wash Customer Service Story
you can be a customer intimacy or customer service champion.
people tend to speak around sales and marketing concepts—not logically through them—making the concepts easier to acknowledge, but their implementation difficult.
A sales and marketing thought leader is a person who focuses on three distinct areas of influence: Wisdom and Insights, Trust and Honesty, and Ethics and Causes.
Plato told us about the way we behave: “Human behavior flows from three main sources: desire, emotion, and knowledge.”
What if the possibilities, the opportunities, even the alternatives don’t happen?