Explain the real meaning of what you just stated. Is this new thinking or established insights? Are there more dynamic ways of stating this (a particular narrative pitch flow)? And what if all of this happens, some of it, or none of it?

Plato told us about the way we behave: “Human behavior flows from three main sources: desire, emotion, and knowledge.”

you can be a customer intimacy or customer service champion.

A sales and marketing thought leader is a person who focuses on three distinct areas of influence: Wisdom and Insights, Trust and Honesty, and Ethics and Causes.

What if the possibilities, the opportunities, even the alternatives don’t happen?

THE PRICE LEADER The first discipline of market leaders is being a price and value leader.

it’s one part commodity and one part unsustainable,

If this is the case, are there other assumptions that can be made? What would the contrarian say; how would they respond? Now that your reasoning is solidified, please poke some holes in it. And what if your conclusions are wrong, or some are wrong?

people tend to speak around sales and marketing concepts—not logically through them—making the concepts easier to acknowledge, but their implementation difficult.