The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life

Plato told us about the way we behave: “Human behavior flows from three main sources: desire, emotion, and knowledge.”

If this is the case, are there other assumptions that can be made? What would the contrarian say; how would they respond? Now that your reasoning is solidified, please poke some holes in it. And what if your conclusions are wrong, or some are wrong?

A sales and marketing thought leader is a person who focuses on three distinct areas of influence: Wisdom and Insights, Trust and Honesty, and Ethics and Causes.

THE TECHNOLOGY AND INNOVATION LEADER

that might go against the grain, that could lead to doubt among people who always think they’re right, but seldom are.

But there is one business principle that does not change, and will not change. Thought leadership.

THE CUSTOMER SERVICE LEADER

What if the possibilities, the opportunities, even the alternatives don’t happen?

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