The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life

List the consequences and the risks. What will be the long-term effects? What if this impacts leads, revenue, incremental sales, and profits?

What if the possibilities, the opportunities, even the alternatives don’t happen?

Is there a possibility that there are other alternative conclusions? And why are those alternatives more powerful propositions? What would the new proof points be for those alternatives? What if those alternatives became the new narrative pitch flows?

If this is the case, are there other assumptions that can be made? What would the contrarian say; how would they respond? Now that your reasoning is solidified, please poke some holes in it. And what if your conclusions are wrong, or some are wrong?

Explain the real meaning of what you just stated. Is this new thinking or established insights? Are there more dynamic ways of stating this (a particular narrative pitch flow)? And what if all of this happens, some of it, or none of it?

THE TECHNOLOGY AND INNOVATION LEADER

You Don’t Need to Be Big to Be Great: A Car Wash Customer Service Story

that might go against the grain, that could lead to doubt among people who always think they’re right, but seldom are.

Thought leaders need to be brave because they serve up insights and opinions that aren’t always popular (but are almost always true),