At the very minimum, they are people who are – in Susan Sontag’s definition of a writer – “interested in everything”.

Today’s pop culture offers few examples of such people. What we get instead is a superficial and unsatisfying churn of short-term celebs and trends. The space vacated by challenging novels, experimental cinema, and difficult... See more

Yet, despite this abundance of enthusiasm for cultural research, it often feels like it’s easier than ever to slip into the gravity well of banality. Cookie-cutter essays optimized for algorithmic engagement. Hot takes stripped of depth. Fleeting fads interpreted as extreme, paradigm-shifting hyperbole. We resort to dramatic binaries, either... See more

The Internet-Personality-as-Art is ephemeral, challenging, and doesn’t even register as a performance to most critics. Most of it is considered throwaway trash by casual viewers. Crucially, many of those viewers would be correct: not every social media personality is well-constructed, and not every example is art, in the same way not every movie is... See more