added by sari and · updated 4mo ago
The Scott Sternberg guide to building emotional brands
- * Your brand is simply the emotional connection people have with your business
from Brand Against the Machine by John Morgan
sari added
Brand is the emotional connection you establish with your customers and those whom you would like to become customers.
from So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom by blog.intercom.com
Jonathan Simcoe added
- After 5 years building in consumer, a huge learning is that “creating a feeling” is the most inportant thing for building a resonant brand. Product and services end up being interchangeable but the feeling in a customers mind is not. The best brands are the best storytellers with the most authentic messaging. To action this, we’ve seen success buil... See more
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