We might question whether the forms of reasoning that are appropriate to natural science are suitable also for design.

Designing is a kind of mental window shopping. Purchases do not have to be made to get pleasure from it.

The real design problem is not to provide more information to people but to allocate the time they have available for receiving information so that they will get only the information that is most important and relevant to the decisions they will make.

A paradoxical, but perhaps realistic, view of design goals is that their function is to motivate activity which in turn will generate new goals.

too—but the (perhaps temporary) dominance of our species over the globe today is witness to the augmentation of human reason—applied to local, not global, concerns—that has been made possible by these social artifacts.

Nothing in the new technology increases the number of hours in the day or the capacities of human beings to absorb information.

It can be endless, as can be the process of design and the evolution of human society, because there is no limit on diversity in the world.

The demonstration will become more convincing when one of these systems discovers something of interest that is novel not only to it but to the world.

Unified Theories of Cognition,