The Science of Storytelling
Brain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life.
Opinion | Your Brain on Fiction (Published 2012)
In a 2010 paper published in The Journal of Neuroscience, Princeton University researcher Uri Hasson
Carmine Gallo • The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
The Science Behind Why we Love Reading Fiction
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