The Sales Game Changer: How to Become the Salesperson People Love

a true salesperson in business is a dedicated, ethical professional, happily helping others work better, manage better, and live better.

Do you want to be a game-changing contributor, serving as a reason people are happier, smarter, and more successful?

To become the salesperson people love, you not only have to decide who you want to be, but What do you WANT?

It’s the trunk, which is YOUR MOST SELLABLE ITEM. I will call it your IMPERATIVE PRODUCT.

I had to learn how to become a salesperson people wanted to buy from, even if I represented an almost unsalable product.

Selling, therefore, is educating.

There would be no tree without the trunk.

know that you aren’t selling a product, you are selling the results of that product.

results-centered selling.