The Rule of Threes: The subscription economy from a consumer’s perspective
SparrowAdviserssparrowone.substack.com
Saved by sari
The Rule of Threes: The subscription economy from a consumer’s perspective
https://www.matthewball.co/all/netflixobjectives
online distribution encourages audiences to concentrate their watching time and enables networks to monopolize their viewers’ attention. Much of this comes from the fact that unlike pay TV, most online video subscriptions are sold a la carte and on a month-to-month basis. This has four major
If subscriptions work, they allow companies to consolidate market share and drive out competitors before loyalty wears thin, the impotence of voice becomes apparent, and customers head for the exit. If this approach succeeds, as examples like Amazon suggest, customers might find that when their loyalty finally fades, there’s nowhere else to go.
Drew Austin • Loyalty Tests — Real Life
As with the hand-wringing over millennial cord-cutting, the limitations of supporting 10+ independent creators at $10 a month is similar to the impracticality of a Hulu, HBO, Criterion, Topic, Netflix and Amazon Prime subscription (phew). The pendulum has swung back to bundling–whether in a form like Every, or some sweet Atlantic media money.
Kyle Chayka • 10 Lessons for Crypto Media: Dirt’s Year in Review
A recent TiVo report found that the average TV watcher subscribes to as many as seven streaming services, and that 84% of them wanted some way to browse and search it all in one place.