The rule of three in persuasion
app.sciencesays.com
The rule of three in persuasion
the number 3 is fucking beautiful, all my posts are structured in threes—three strikes at the heart of comprehension: brevity, balance, & rhythm.
1) brevity: three is just enough to avoid overloading the mind, especially since short-term memory caps at ~7 items, give or take. three is the cliff before... See more
signüllx.comDuring the early days of the pandemic I got obsessed with the way that politicians and pundits would stumble over the government's apparently excellent slogan 'Stay home. Protect the NHS. Save lives'. I eventually learned that it's because ears and brains have been trained (or are neurologically predisposed) to expect a list of three like this to
... See moreRussell Davies • Everything I Know About Life I Learned From PowerPoint
There’s 1 and 1 only. There are two reasons this technique of using a number at the beginning of a headline is so effective. First, it conveys conviction, which readers trust. It’s declarative, and anything that is declarative implies a strong stance or opinion (which people love). Second, it sounds short.