The rule of three in persuasion
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The rule of three in persuasion
During the early days of the pandemic I got obsessed with the way that politicians and pundits would stumble over the government's apparently excellent slogan 'Stay home. Protect the NHS. Save lives'. I eventually learned that it's because ears and brains have been trained (or are neurologically predisposed) to expect a list of three like this to
... See moreRussell Davies • Everything I Know About Life I Learned From PowerPoint
the number 3 is fucking beautiful, all my posts are structured in threes—three strikes at the heart of comprehension: brevity, balance, & rhythm.
1) brevity: three is just enough to avoid overloading the mind, especially since short-term memory caps at ~7 items, give or take. three is the cliff before... See more
signüllx.comIf you can’t convey verbally everything in three points, do it in seven. Also, say up front and repeatedly that there are seven points, so that when you get to the fifth one, your listeners aren’t wondering if that’s the last one or if there are 20 more.