The Road to Virtue Is Paved With Bad Intentions
How you actually define good is a very sticky ethical topic that can lead one down a deluge of philosophical questions: is it good to change someone else’s behavior? What if they asked you to? What is free will? Who even am I?
Dan Pilat • What is behavior change? - The Decision Lab
If you care about impact, our intuitions regarding goodness just kind of suck: When you ask most people to picture someone environmentally conscious they will conjure up an image of a garden, a detached home, maybe an electric car, buying local, etc...
stop trying to be a "good person"
And, of course, while our businesses contain many thoughtful and ethical people, it's also unquestionably true that they contain many cynical bastards who actually believe that deploying psychological trickery to gull people into paying more is good and appropriate business practice.