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The Rise of TikTok and Understanding Its Parent Company, ByteDance
called douyin in china, the app followed a similar playbook to alibaba - signing hundreds of MCNs, building new tools for brands, launching a wave of campaign partnerships with celebs, artists, comedians, influencers and famous shows.
Rui Ma • The Brazen Strategy Behind China Tech’s Growth
TikTok raked in nearly $4 billion in revenue in 2021, mostly from advertising, and is projected to hit $12 billion this year, according to the research firm eMarketer. That would make it bigger than Twitter Inc. and Snap Inc. combined -- three years after it started accepting ads on the platform.
TikTok Turns On the Money Machine
TikTok enables and invites the pointed, witty, playful, allusive, zany and endlessly inventive combination of video, music and text. But the creative energies of its more than one billion users are circumscribed and channeled by the architecture of the platform.
TikTok’s spectacular success in enlisting consumers as producers depends on making produ
... See moreROGERS BRUBAKER • Hyperconnected Culture and Its Discontents
-AI may be the solution to serendipity. AI-driven feeds untether the social graph from our offline connections: instead of hanging out online with the people you went to college with, you can forge new friendships and uncover new content creators. Bytedance’s suite of AI products—including TikTok outside of China—are the most successful AI-powered ... See more