When anyone can generate content in seconds, attention alone stops being a differentiator. Feeds overflow. Headlines blur. Campaigns multiply. Attention is still scarce — it always will be — but it’s no longer enough.Because the real scarcity now is trust.And in an age of deepfakes, fake reviews, and AI slop, customers aren’t asking “who reached... See more

The explosion of influencers and creators on YouTube, Instagram and TikTok has proven yet again the power of personality. The direct connection an audience feels to these stars is powerful. We’re seeing Substack and forward thinking publishers like Complex, Barstool and Axios capitalize on this dynamic. (The risk is obviously the limited enterprise... See more