The Rise of the Expert Influencer
substack.com
The Rise of the Expert Influencer
What has become more and more clear to the non-influencer social media user is that things aren’t what they seemed. Influencers aren’t out to “influence” their “followers” in a positive way — they’re looking to “influence” them to purchase material goods from brands that are willing to pay them enough to advertise. Influencers are more concerned... See more
Mike Raab • Forget Influencers—The Future is Curators
Eichhorn responds to the sociologist Pierre Bourdieu's 1970s concept of "cultural capital": the fluency in forms of high culture that could bestow social status and help members of elite classes to identify one another.
Cultural capital is knowing that cashmere is a more aspirational fabric than cotton or that a Jackson Pollock painting is much
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