Saved by sari
The Rise of the Community Department
We are living through the emergence of a new business category that doesn’t even have a name yet, but which I believe will become an important part of our digital lives: online communities at the intersection of content curation and knowledge management.
Sari Azout • Check Your Pulse #55
Customer communities were a totally different beast. Members' motivations were different, expectations were higher, I had to have goals and metrics and report on my success … I had to become a community “professional.”
David Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
The Future of Social
thefutureofsocial.co
As high quality content and effective brand strategy move down the long tail, “community” has become an important concept for every post-Web 2.0 player. Crypto token holders, influencer fanbases, DTC brand customers, creator audiences, and new social networks are all often referred to as communities, and each has a stake in developing community for... See more