The Rise of the Community Department

However, community cultivation, opportunity scoring, qualification, and user maturity and conversion tracking are all done ad hoc in spreadsheets, Airtable, or crammed into existing marketing CRMs that were not built for the task—or just not done at all. We hear repeatedly how much demand there is for a purpose-built community management product.

The next wave of social systems will likely emphasize breadth and depth differently than the last–and may not look much like social networks at all. With the current networks, the horizontal nature of the platform is the product. Users come for the community. But it may be that with the next, the community is what keeps users long term engaged but ... See more

What’s unique about product-led communities is that they orient around a product or service that helps people achieve a valuable future outcome. These future outcomes can be individual (better health, professional advancement, cultivation of skills or hobbies, or overcoming a struggle, such as an illness, divorce, loss of a loved one, etc.); team-c... See more