The potential to build community-curated knowledge networks remains largely untapped. There are reasons to be optimistic; the economic feasibility of paid communities, a renewed interest in curation, a slow move away from big social, and an improved understanding of platform incentives. All combined, this will lead to communities that are more... See more

The internet stage is more crowded. Attention is more expensive. Making one's voice heard has gotten harder. The good days of cheap Facebook ads are behind us. Turning users into contributors and advocates is a hard-to-crack but high-rewards marketing strategy. Community is the new Moat.

However, community cultivation, opportunity scoring, qualification, and user maturity and conversion tracking are all done ad hoc in spreadsheets, Airtable, or crammed into existing marketing CRMs that were not built for the task—or just not done at all. We hear repeatedly how much demand there is for a purpose-built community management product.