The rise of community commerce

The Future of Ecommerce: How a Product Becomes a Purchase

Lauren Murrowa16z.com

Pinduoduo and The Rise of Social E-Commerce

Nic Dardenneanuhariharan.substack.com
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The next revolution in commerce will be driven by the seller

Kirsten Greenforerunnerventures.com
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Suveer Bajaj The power of content-community-commerce model - ET BrandEquity

When Community Becomes Your Competitive Advantage

Harvard Business Reviewhbr.org
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Jeffrey Bussgang When Community Becomes Your Competitive Advantage