The right time to scale your SaaS - The 3 scale-readiness indicators

As head of marketing at Gusto I shifted us from "growth at all costs" to profitable growth. ARR grew 100x in 4 yrs while CAC <12 mos. Now every company is asked to do the same. I shared how we did it in a recent talk to @ycombinator & @sequoia founders. Here's the summary:

👀 Wow, found a gem on Reddit. SaaS owners, think about this pricing trick! https://t.co/2bg29R5Oe1

Dozens of aspects of your business influence your price, and how effectively it converts customers:1) The segment and vertical you are targeting: You can go upmarket to customers who have higher willingness to pay, shift to a vertical that sees more value in your offering, or even change the ideal customer profile entirely.2 ) Your product, positio... See more

A value metric however allows you to have essentially infinite price points — maximizing your revenue potential.