The Right Kind of Stubborn

Godin clearly did not advocate quitting simply because a pursuit is difficult. Persevering through difficulty is a competitive advantage for any traveler of a long road, but he suggested that knowing when to quit is such a big strategic advantage that every single person, before undertaking an endeavor, should enumerate conditions under which they

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We're culturally conditioned to view resistance as a personal deficiency. "Successful people push through resistance," we're told. "High performers don't procrastinate." This narrative creates a costly misinterpretation—we dismiss as character weakness what might actually be intelligent guidance.

The distinction between random laziness and specific ... See more