If someone asks you “what do you do?” resist the temptation to respond with your job title. Instead, respond with an “I believe” statement. Example:

“So, Jim, What do you do?”

“ I believe story, art, and design can bend the arc of humanity’s progress, and I try to bring that into everything I do: from movies to startups to paintings to books and to

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for Prime Numbers. Thus, he answers the question “What do you do?” in one of the following ways: • “I’m an investigative journalist. I focus on the intersection of art and technology.” • “I write articles for Prime Numbers magazine for people who love technology.” • “I help people who love gadgets figure out what will work best for their style.” •

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