The Resonance Test: How to Know If You're Building Your Business or Someone Else's
Abby Hueabbyhue.substack.com
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The Resonance Test: How to Know If You're Building Your Business or Someone Else's
Reach is how many people see you. Resonance is how much they care.
Awareness is a proxy for what we really want. We want affinity .
We don’t just want others to be aware of us. We want them to love us.
— Jay Acunzo, Two Revealing Definitions to Inform Better Work
Awareness is a proxy for what we really want. We want affinity .
We don’t just want others to be aware of us. We want them to love us.
— Jay Acunzo, Two Revealing Definitions to Inform Better Work
Gaurav Vohra • Taste → Resonance
Resonance depends on reciprocity: you do things – you have to launch the business, organize the campaign, set off on the wilderness trek, send the email about the social event – and then see how the world responds. It’s hardly surprising that so many
Oliver Burkeman • Meditations for Mortals: Four Weeks to Embrace Your Limitations and Make Time for What Counts
Resonance depends on reciprocity: you do things – you have to launch the business, organise the campaign, set off on the wilderness trek, send the email about the social event – and then see how the world responds.
Oliver Burkeman • Meditations for Mortals
Energy as Evidence: How Your Internal Signals Are Guiding You to Your Authentic Business Path
Abby Hueabbyhue.substack.com
focus on resonance instead of scale.