The Resonance Test: How to Know If You're Building Your Business or Someone Else's

How do you achieve resonance?  [Resonant quotes] or places your attention is drawn to and “sticky ideas” that you just can’t let go of are key indicators of your values. Nietzsche put it beautifully :

Like resonance, the term echo chamber has both literal and figurative meanings that are related, but not the same. In the former sense, an echo chamber is an enclosed space that naturally amplifies an original acoustic signal. Literal resonance differs from echo because it is based on the idea of vibrations (good or bad). In physics’ terms, resonan... See more

In a dialogue with fellow scholars Thijs Lijster and Robin Celikates, Rosa imagines resonance as a descendant of Emile Durkheim’s notion of “collective effervescence,” the ecstasy shared by participants in music, sports, dancing, or spirituality. Rosa believes that attuning ourselves to this intense feeling of invigorating camaraderie is a necessar... See more

Being resonant as a person means having a deep and lasting impact on others, often by connecting with them on an emotional or experiential level. This connection is marked by empathy, authenticity, and the ability to inspire and influence others in a meaningful way. Resonance goes beyond just being noticed or acknowledged; it involves creating a se... See more