The Reinvention Moment

Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going ... See more

Agencies are underrated as hell with AI. 1) Agentic workflows will expand margins significantly 2) As work becomes more decentralized, demand for specialized agencies will grow 3) Agencies will be ground zero for internal AI tools that can ultimately become software products