The Regenerative Business

Through the leveraged instruments of collective work and accumulated capital, a business enables its members to be powerfully effective agents for systemic change. It provides them with a platform for engaging in enlightened disruption.

a truly forward-thinking business sets out to be the best place for its employees to make a contribution to a greater good. The work design, itself, rather than amenities or human resource programs, motivates people to become part of the organization and to take on more and more challenging work because they feel themselves to be part of a future t

A regenerative work design is never off the shelf. It is grown from fundamental principles by the people in an organization in a way that is consistent with their own unique nature and purpose.

As part of the work design, each individual commits to making an extraordinary contribution and is given the support needed to carry through on that promise. This is a condition of employment. As a result, a regenerative business moves from making incremental improvements in what exists to making radical breakthroughs in brand new territory.

For a regenerative business, financial effectiveness comes from effectively managing both top-line growth and bottom-line returns. The aim of regenerative work design is to shift a business’s orientation away from selling more of the same product to more new customers to becoming the industry leader in product and service development for a fiercely

tested concepts and guidance for creating a work design that enables you to attract and keep great people, generate extraordinary financial returns, and contribute to a better society.

When you change the way you look at things, the things you look at change.

When a company is able to put its unique character to work in order to anticipate what will truly serve its customers, it becomes nondisplaceable to them. It becomes a trusted source and ally, and as long as it keeps faith with the customers, they will remain loyal. This kind of thinking is the basis for strategies that can transform not only a com

A successfully applied conscious shock challenges familiar routines and shakes people out of their comfort zones. Yet it does this without introducing any sense of threat to their identity or position. Rather, it connects them to the essence of who they are, as individuals and as a company, and to the essence of their customers.

My intention all along has been to help you create an image for yourself of what is possible, anchored by criteria and conditions that allow it to be conceptually whole and coherent. My aim, after all, is to help you set out on your own, wildly creative path.