The Record Label Crisis

If the talent within your organization wants to write, produce, create elsewhere, then with a new business model that enables equity and investment in the individual by that brand, that is beneficial to the both parties bottom line. Again, look at the record industry: emphasis on the talent (artist) only drives more value and more revenue for the l... See more

3LAU turns to both the streetwear and fine-art industries for inspiration, because both of those worlds invert the mainstream music-industry model of low-margin ubiquity in favor of high-margin scarcity.

It was while reading a book called Our Band Could Be Your Life by Michael Azerrad, about the history of punk and hardcore—which is a world I’ve also come from—that I started to think about the label format, especially the indie label format, as a really nice analogue. Because there’s this beautiful moment of all these great indie labels where they ... See more