The Real Competition Is the Water

That is, a solid team in a great category will typically build a better business than a great team in a bad category.What’s a bad category? Some categories are just too hard, at least at a given moment in time. It could be (for example) because there’s no profit pool to go after, because incumbents have powerful moats, because distributors own the ... See more

We must avoid what the business strategist Jim Collins terms the “undisciplined pursuit of more,” as well as the complacency that comes with plaudits. To borrow from Aristotle again, what’s difficult is to apply the right amount of pressure, at the right time, in the right way, for the right period of time, in the right car, going in the right dire

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