-Decouple creator payouts from audience demographic: Hank Green writes of the Creator Fund, “people with wealthy audiences don’t automatically make more than people with poorer audiences.” The “radical egalitarianism” of the Creator Fund stems from rewarding creators that generate the highest engagement, rather than those that generate the highest... See more

That’s not how it works right now. Spotify pays per stream, whether you’re listening or not. YouTube Premium pays per minute of watch time whether you like it or not. TikTok’s creator fund is distributed based on “engagement” (whatever that is.) And all of this is fine. But why not set aside a portion of this money and give it to the audience for... See more

A platform-funded UCI program could also be controversial among top creators, because it is effectively redistribution within the platform’s economy: a share of the platform’s revenue—which is disproportionately earned from the top creators—would be allocated to emerging creators.