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The Radical Egalitarianism of TikTok's Creator Fund Matters
The closest analog to a short-form, feed-based platform “creator” as a unique job in Scarry’s Busytown is a farmer. More specifically, it’s a sharecropper. TikTok splits 50% of ad revenue with creators who have at least 100,000 followers. Sharecroppers did not own the land they worked; the farmer provided the land and often housing and equipment, o... See more
🔴 How liquid is your content capital?
To certain YouTubers gutted from the shifting algorithm, widening the payouts felt rather unfair. But to YouTube, which always looked at data in the aggregate, it looked like spreading wealth around.
Mark Bergen • Like, Comment, Subscribe
Today, content creators monetize their social presence through advertising or sponsorships, but these limited methods are often unstainable. That’s why creators are turning to solutions like Superpeer, Patreon, and Gumroad to monetize their audiences. While these solutions help monetize creator time and content, they don’t always allow creators or ... See more