The Racecar Growth Framework—expanded and illustrated
The same components that help a car drive faster are also the components of your Growth Model:⚙️ The (Growth) EngineSelf-sustaining growth loops that drive most of your growth (e.g. virality, performance marketing, content, and sales).💥 Turbo boostsOne-off events that accelerate growth temporarily but don’t last (e.g. PR, events, Super Bowl ads).💧... See more
reforge.com • The Racecar Growth Framework — Reforge
companies grow primarily through four possible Growth Engines:1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople.
There are two additional types of growth engines that we’ve seen — Partnerships... See more
There are two additional types of growth engines that we’ve seen — Partnerships... See more
reforge.com • The Racecar Growth Framework — Reforge
To help you through this process, we’ve developed a three-step framework:1. Validate that a lane is right for you2. Commit the necessary resources to give the lane a real shot3. Scale the investment to become world-class