The Racecar Growth Framework—expanded and illustrated

Before applying an engine of growth to drive up your customer throughput, you usually have to first optimize the throughput levers in your customer factory. These levers are: 1. The batch size of users you allow into your customer factory. 2. The conversion rates of each of the five macro steps, 3. The time between conversions (or cycle time), and

now you’ve been introduced to the seven factors that make up The Growth Equation: Relevant Audience Size, Audience Motivation, Value Delivery Over Time, product Stickiness, product Virality, product Friction, and Competitive Pressure.