The Racecar Growth Framework—expanded and illustrated
The same components that help a car drive faster are also the components of your Growth Model:⚙️ The (Growth) EngineSelf-sustaining growth loops that drive most of your growth (e.g. virality, performance marketing, content, and sales).💥 Turbo boostsOne-off events that accelerate growth temporarily but don’t last (e.g. PR, events, Super Bowl ads).�... See more
reforge.com • The Racecar Growth Framework — Reforge
Ted Glasnow added
Ted Glasnow and added
companies grow primarily through four possible Growth Engines:1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople.
There are two additional types of growth engines that we’ve seen — Partnerships ... See more
There are two additional types of growth engines that we’ve seen — Partnerships ... See more
reforge.com • The Racecar Growth Framework — Reforge
Ted Glasnow added
Traction: How Any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg • 2 highlights
amazon.com
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Dan Hockenmaierreview.firstround.com
Mila Superstar added
Leo Nasskau added
Determine which lane is a natural fit for your business model
companies grow primarily through four possible Growth Engines:
1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople
1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople
Lenny Rachitsky • How today's fastest growing B2B businesses found their first ten customers
Ted Glasnow added