The Racecar Growth Framework

The Racecar Growth Framework — Reforge

Saved by Ted Glasnow and

RelatedInsightsCollectionsHighlights

All of my GTM and growth strategy research summarized in one image: https://t.co/lGNOueh5P4

Content is a natural fit if:

Your users naturally generate public content (e.g. reviews or answers to questions) when using your product, which you can use to attract new users

You have a lot of unique data (e.g. restaurants in Seattle, plumbers in Phoenix), which you can turn into rich auto-generated pages

Lenny Rachitsky • Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups

Growth design: A designer leading the UX, but with an emphasis on speed