added by Ted Glasnow and · updated 4y ago
The Racecar Growth Framework — Reforge
- companies grow primarily through four possible Growth Engines:
1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeoplefrom How today's fastest growing B2B businesses found their first ten customers by Lenny Rachitsky
Ted Glasnow added
- In the second phase, the Tipping Point, usually the growth efforts to focus on a set expert skills to scale rather than explore. If you are working on a product in real estate that competes with Redfin, the expert skill is probably figuring out how to capture high-intent traffic — like SEO/SEM. If you are working on social apps, it’s probably viral... See more
from What to look for when you’re hiring a Head of Growth at andrewchen by Andrew Chen
Sam Blumenthal added