The quite strange story of the best logo ever – Franco Grignani
francogrignani.info
The quite strange story of the best logo ever – Franco Grignani
After all, it’s been said that “brevity is the soul of wit.” I also believe that the less alphabet letters are incorporated into the icon, the more conspicuous it can be. I hate when brands use an initial or the entire word(s) in their logo. It’s a cheat, the easy way out. Plus, a brand might be confused for another sharing the same letters. What a... See more
Bobby Hundreds • This Is Not a T-Shirt
Nowadays, we call them logos—but they are symbols of what lies beneath.
Debbie Millman • Brand Thinking and Other Noble Pursuits
A logo, brand mark or brand icon is a deceptively simple device. It employs a combination of shapes, colours, symbols and sometimes letters or words in a simple design that symbolizes the values, quality and promise offered by the manufacturers of a product or service.
Catharine Slade-Brooking • Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
