The quite strange story of the best logo ever – Franco Grignani
updated 24d ago
The quite strange story of the best logo ever – Franco Grignani
Suddenly the Apple logo had disappeared and the now well-known carpet beater / pretzel / clover leaf was in its place. This change is due to Steve Jobs. The founder thought the Apple logo was being used too often. Everywhere you looked there was an apple and that was allowed a little less.
from The Meaning and Origin of the Apple Command Key Symbol by allhomecinema.com
Jonathan Simcoe added
- What really works in American fashion is consistency. I’m usually pretty bored by Ulla Johnson ’s shows, but on Sunday morning I couldn’t help feeling dazzled by her three-dimensional florals and dizzying zig-zag knits. (Made me think she’d be a great designer for Missoni, but that brand needs help, and she’s too smart to take on some impossible po... See more
from September Issues
Diego Segura added
this needs to go in the article about the missing story behind the Saint Laurent name that Chanel — of the same time period, it can be argued, (YSL and Lagerfeld being direct contemporaries) — has done well with Why Do So Many Brands Change Their Logos and Look Like Everyone Else?
1 highlight
sari and added