"This is how you build a successful business," we're told. "This is how you write converting copy. This is how you structure your offers. This is how you show up online."
And we forget that there might be a path uniquely designed for us.
One of the biggest challenges people have when embarking on an unconventional path is disconnecting from extrinsic markers of success and listening to internal motivational cues. On the default path, you can spend an entire career playing other people’s games. At first, people on a pathless path try to fill the lack of extrinsic goals with new ones... See more