#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
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#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
Companies That Have Successfully Implemented Out-of-the-Box Thinking, via Rory Sutherland:
Octopus Energy
They have a software division called Kraken
They manage utilities in a much more sophisticated pricing environment, like cheaper rates for charging cars after midnight
“It’s very much about marrying supply and demand.” – Rory Sutherland
They have a
Rory Sutherland (@rorysutherland) is one of the most influential (and entertaining) thinkers on the intersection of marketing and human psychology. He is an example and a huge proponent of thinking from first principles and approaching problems not logically, but "psycho-logically"—using human psychology to inform how you design and market your pro... See more
Lenny Rachitskyx.comWhat happens when you give a load of engineers a brief? I always ask the question: What would’ve happened if you hadn’t given the brief for High Speed 2 to a load of engineering firms who immediately focused on speed, time, distance, capacity? What if you’d given the brief to Disney instead?
They would’ve said, “First of all, we’re going to rewrite ... See more
They would’ve said, “First of all, we’re going to rewrite ... See more