#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
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#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
How human psychology, choice architecture, and perceived value challenge tech-driven efficiency and automation-focused decision design
TRANSCRIPT
So, you know, one of my interesting questions is, you know, what interface will AI deploy to help us make choices? And will it make the mistake that you could very easily make? If you think about it, nobody clicks the I'm feeling lucky button on Google. I think it's still there, isn't it?
It's been there for years. And they've removed it and
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25 lessons from Rory Sutherland:
1. A flower is a weed with an advertising budget.
2. Consumer research is great at telling you what people did, it's terrible at telling you what people will do.
3. To reach intelligent answers, you often need to ask really dumb... See more
The psychological roots of status anxiety and how a good childhood enables the acceptance of an ordinary adult life.
TRANSCRIPT
and if you think about the impulse to be rich and famous and esteemed it's really a desire that gets soaked up by religions religions are saying everybody you know in in christianity every hair on your head is numbered in other words someone's really looking at you someone knows you in the way that a parent a good parent knows a child you know the
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