#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
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#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
How human psychology, choice architecture, and perceived value challenge tech-driven efficiency and automation-focused decision design
TRANSCRIPT
So, you know, one of my interesting questions is, you know, what interface will AI deploy to help us make choices? And will it make the mistake that you could very easily make? If you think about it, nobody clicks the I'm feeling lucky button on Google. I think it's still there, isn't it?
It's been there for years. And they've removed it and
... See moreIn Are We Too Impatient to Be Intelligent?, advertising executive Rory Sutherland challenges our knee-jerk assumption that faster is always better. He asks us to consider what might happen if we approached problem-solving and decision-making with a more open-ended, human-centered perspective.
He offers a thought experiment: what if the brief to... See more
He offers a thought experiment: what if the brief to... See more
311 / The fallacy of faster
P&G used to have somebody in charge of what they called commercial innovation, which is broadly defined as selling your product in different ways, without fundamentally changing the product itself.
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more