#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
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#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
In Are We Too Impatient to Be Intelligent?, advertising executive Rory Sutherland challenges our knee-jerk assumption that faster is always better. He asks us to consider what might happen if we approached problem-solving and decision-making with a more open-ended, human-centered perspective.
He offers a thought experiment: what if the brief to des... See more
He offers a thought experiment: what if the brief to des... See more
311 / The fallacy of faster
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open.spotify.comRory Sutherland – Are We Now Too Impatient to Be Intelligent? | Nudgestock 2024
youtube.comRory Sutherland on Lenny’s Podcast:
Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit
Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”
The reason most people adopt new technology
This, from Rory Sutherland:
Logic requires that people find universal laws, but outside of scientific fields and once human psychology has a role to play, it is perfectly possible for behavior to become contradictory.... See more
A tax rise can cause you to work less because the returns of your labor are lower, or work harder to maintain your present level of
Sari Azout • Both are true
If you want to change people’s behaviour, listening to their rational explanation for their behaviour may be misleading, because it isn’t ‘the real why’.
Rory Sutherland • Alchemy: The Surprising Power of Ideas That Don't Make Sense
The human mind does not run on logic any more than a horse runs on petrol.