The Psychology of Logo Design: The Impact of Colors, Shapes and Fonts
Understanding why people buy and the triggers that make them choose one item over another is key to designing appropriately and successfully for today’s brand-savvy consumer.
Catharine Slade-Brooking • Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
After all, it’s been said that “brevity is the soul of wit.” I also believe that the less alphabet letters are incorporated into the icon, the more conspicuous it can be. I hate when brands use an initial or the entire word(s) in their logo. It’s a cheat, the easy way out. Plus, a brand might be confused for another sharing the same letters. What a... See more
Bobby Hundreds • This Is Not a T-Shirt
Don’t confuse imagery with things like logos and fonts, though these may be a part of it. Instead, consider imagery to be more about customer perception and brand image.
Brand image deals with the types of feelings a customer has about a brand. In order to create a positive brand image, you’ll need to do the following:
Brand image deals with the types of feelings a customer has about a brand. In order to create a positive brand image, you’ll need to do the following:
- Learn more about your audience
- U