The Psychology of Logo Design: The Impact of Colors, Shapes and Fonts

Far too often, we tend to think of branding as an executional activity—logos, colors, monikers—as opposed to an ideological exploration. That’s because our view of branding is far too narrow. Brands are signifiers that conjure up thoughts and feelings about a company, product, or entity, and they can unlock opportunities for leaders to catalyze col

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Building a brand identity is like composing a soundtrack for a film. You must find ways to touch on the same themes, while still introducing variations and inventive ways to create an atmosphere – in our case, the rich universe of a brand.