🧠Psychology of Design: 106 Cognitive Biases & Principles That Affect Your UX

2. 🔮 Seek the meaning of it

Every time users interact with your product, they:

4. 💾 Store bits of the interaction in their memories

1. 🙈 Filter the information

So to improve your user experience, you need to understand the biases & heuristics affecting those four decision-cycle steps.