The psychology of clickbait
I have spent past 8 years scriptwriting hundreds of videos, with the median video getting millions of views.
When I want to make what I do sound more virtuous, I say things like “I make educational videos about pop culture topics, like physics lessons on how Ant-Man’s powers are affected by the square-cube law, or what Pokemon can teach us about... See more
When I want to make what I do sound more virtuous, I say things like “I make educational videos about pop culture topics, like physics lessons on how Ant-Man’s powers are affected by the square-cube law, or what Pokemon can teach us about... See more
Kuiper • The psychology of clickbait
Marketing strategists talk openly about how the purpose of a clickbait headline is to intentionally create a gap between the information you’re given and the information that’s withheld. Here are 3 recent representative examples from Upworthy:
- “The number one conversation mistake that instantly kills good rapport instead of building it”
- “Woman is